重要日期 ESSENTIAL DATES
报名截止日 Registration deadline
6 Aug 2013
课程日期 Course date
13 Aug 2013

 

 

 

有关活动方面的资讯,请洽 郭欣妍

E: xinyan.kek@haymarket.asia
T: (+65) 6579 0544

 

  

 

For enquiries, please contact XinYan at

E: xinyan.kek@haymarket.asia

T: (+65) 6579 0544

DigitalMediaWorks

数字营销如今已经成为主流的一部分。对于许多客户来说,它不再是挖掘缝隙市场的一种手段。越来越多的宣传活动采用数字渠道作为区域性多媒体活动的重要组成部分。数字营销本身也在相关应用平台变得越来越复杂的情况下不断拓展。

 

我们看到了平板电脑日益流行,也看了它们所带来的广告宣传机会,而新的内容格式则继续为营销和公关工具带来新的可能性。同时,手机也更加发挥出其成为关键营销工具的潜力,其搜索和显示功能打开了新视野。

 

2013年起,广告公司将需要比以往更加努力,才能在竞争中保持领先,在不断发展的数字世界中保持竞争力。因此,多重任务、提供最佳的营销以及对于所有数字领域的深入了解是巩固客户和帮助客户实现其目标的重要方面。这个为期一天的课程一定会给学员带来激励和启迪。

  

DigitalMediaWorks全程将使用中文。

 

 

 

Digital marketing is now part of the mainstream. For many clients, it is no longer a niche pursuit. With more and more campaigns using digital channels as the central component of multimedia activity in the region. Digital is also expanding, with engagement platforms becoming increasingly sophisticated.

 

We have seen the rise in popularity of tablet devices and the advertising opportunities these bring, while new content formats continue to open new possibilities as marketing and PR tools. At the same time mobile is also much closer to reaching its potential as a key marketing tool, which search and display explore new frontiers.

 

In 2013 and beyond, agencies will have to work harder than ever before to keep ahead of the competition and on the ever-evolving digital landscape. As a result multitasking, delivering winning pitches and in-depth knowledge of all digital disciplines is essential in securing accounts and helping clients achieve their desired objectives. This one day course guarantees to challenge participants.

 

DigitalMediaWorks will be conducted in Mandarin.

 

 

 


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